*New lines have no activation fee. Choose monthly or pay annually at a discounted rate. Terms and conditions apply.

You’re not anti-technology.
You believe in technology that brings families closer.
Across the UK, more parents are choosing to introduce tech more intentionally.
You’re not against giving your child a device — you just want their first one to make sense.
Introduced in a way that feels calm, intentional and age-appropriate.
Calls. GPS. Safety essentials.
Nothing they don’t need. Everything you do.
Fone M1 is designed as a child’s first smartwatch — the right features, at the right level, at the right time.
All connected through the myFirst Circle ecosystem — so independence grows with guidance.

  • No public social media

  • No internet pressure

  • Private family network via myFirst Circle

  • No algorithms, no endless scroll

  • Parents stay in control

When connection becomes distraction

Today’s smartphones are built for constant engagement — notifications, apps, group chats and endless content.
For children, that can quickly turn connection into pressure, distraction and digital dependency.
Many families wish there were a simpler first step.

A first phone that connects — without overwhelming

Fone M1 is part of the myFirst Circle ecosystem, designed to help families stay connected while kids grow into technology at their own pace. It focuses only on what truly matters.

  • Calls with parent-approved contacts
  • Real-time GPS location via myFirst Circle
  • SOS button connected directly to family
  • Full parental control in one simple app

What Fone M1 does NOT do

  • ❌ No social media feeds
  • ❌ No app store
  • ❌ No internet browsing
  • ❌ No endless distractions

Because meaningful connection doesn’t need more screens — it needs the right ones.

Smartphone vs Fone M1

M1
M1
Smartphone
Calls
✅
✅
GPS location
✅
✅
Parental control
Full
Limited
Social media
❌
✅
Distractions
Low
High
Family ecosystem
✅ myFirst Circle
❌

Parents like you

“We wanted our child to feel independent — without rushing into a smartphone. This was the perfect middle ground.”

  • Designed to grow with your child
  • Built for everyday kids’ life
  • Connected to parents, not algorithms
  • Part of the myFirst family ecosystem

Stay connected. Keep it simple.

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myFirst

myFirst Fone M1

£89.90
£89.90
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